Home of Porcelain on Steel Signs
established in 1936
Colors: Green, Yellow, and Red
Material: 20 gauge steel coated in porcelain enamel
Dimensions: 11.75” diameter circle
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Color: Black & Gold
Material: 20 gauge steel coated in porcelain enamel
Dimensions: 14" x 7.5"
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Color: Black & Gold
Material: 20 gauge steel coated in porcelain enamel
Dimensions: 14" x 7.5"
This month's porcelain enameled "Sign of the Month" was made for Holystone Distilling in Murray, Utah. Learn more about Holystone Distilling here.
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I got the chance to ask Ethan, the Head Distiller and one of the owners some questions about their signs.
Q: Why did you go with porcelain signs over the alternatives?
Ethan: They are better quality. They are desirable, collectable, and classic.
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Q: What do you plan on using them for?
Ethan: Already hanging them in a couple bars in SLC. Going to sell them in our retail shop too.
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Q: What do you think about the signs?
Ethan: They are great!
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Color: 5 colors: Red, orange, yellow, tan, black
Material: 20 gauge steel coated in porcelain enamel
Dimensions: 13" diameter circle
This month’s porcelain enameled “Sign of the Month” was made for Stonecloud Brewing in downtown Oklahoma City. Stonecloud Brewing balances brewing classic styles with brewing boundary pushing beers. With only two years under their belt, they have already garnered quite a following and reputation.
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I got the chance to ask Adrienne from Stonecloud some questions about their signs.
Q: Why did you go with porcelain signs over the alternatives?
"We wanted a more premium product, standard tin tackers felt cheap in comparison."
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Q: What do you plan on using them for?
"Half of the signs will go to our top distribution customers, the rest will be sold to consumers out of our taproom. We plan on selling them on our website too."
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Q: What do you think about the signs?
"I think this is a nice alternative to the typical tin signage."
Sign Specs: Reisch Brewing Company
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Color: Red reversed screen on white
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Material: 18 gauge steel (our thicker option) coated in porcelain enamel
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Dimensions: 18" x 18" Octagon
This month's porcelain enameled "Sign of the Month" was a very special sign for a very special project. Reisch Brewing Company was an iconic local beer company from Springfield, Illinois that was founded in 1849. In March of this year, they returned for the first time since 1966 with a limited release of their classic krausened lager recipe "Reisch Gold Top" in honor of their last Brewmaster, Edward Reisch who turned 100 years old this year. 1,200 cases of "Gold Top" beer were brewed at Potosi Brewery in Wisconsin by none other than Edward's son and grandson.
All of the proceeds of this beer go local Springfield charities who aim to preserve the important heritage sites of the area. It was an honor for me to work with Daryl Ponder and Rob, two passionate individuals who are very dedicated to this project.
They also brought me a few six-packs of this creamy, delicious lager which secured their spot for Sign of the Month!
Sign Specs: Land Grant Brewing Company
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Color: Black and red on white
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Material: 20 gauge steel coated in porcelain enamel
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Dimensions: 11.75” diameter finished with
4 standard brass eyelets
This month's porcelain Sign of the Month was created for Land Grant Brewing Company, a brewery built by two Ohio State alums in the historic Franklinton neighborhood of Columbus. Land Grant has a deep lineup of creative and hoppy IPA's of a variety of sub-styles, yet they also offer plenty of easy drinking beers and everything in between. Not only do they serve great beer, but they also serve their community by giving back to a plethora of foundations that emphasize Education, Sustainability, and Community Building. They're committed to being "a brewery that brews with championship integrity" in all avenues.
I got the chance to ask Land Grant's own, Lauren Benner, a few questions about the signs.
Q: Why did you go with porcelain signs over the alternatives?
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Lauren:
"We were using Tin Signs previously. They were a bit flimsy and we have seen a significance difference in quality moving from a Tin to Porcelain. There is no more bend to our signs, and they look very sharp hanging on our walls."
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Q: What do you plan on using them for?
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Lauren:
"We are selling them for $20 in the brewery for retail sale. Our sales team also uses them for marketing purposes in our accounts. Many bars/restaurants will hang them on their walls."
Q: What do you think about the signs?
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Lauren:
"We love the signs! We will never go back to the Tin signs after seeing the difference with Porcelain."
Sign of the Month
Sign Specs: Hofbrauhaus Freising
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Color: Gold, Green & Red on White
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Material: 20 gauge steel coated in porcelain enamel
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Dimensions: 15” diameter finished with
4 standard brass eyelets
I got the chance to ask Fran Cattani, the Specialty Brand Manager at S&H, a few questions about their signs.
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Q: Why did you go with porcelain signs over the alternatives?
Fran: "We like the uniqueness of the sign."
Q: What do you plan on using them for?
Fran: “Our plan is to place them in upscale German Beer Bars and international taverns that carry the product.”
Q: What do you think about the signs?
Fran: “Love the quality, price was great, and they just look good, and get the attention we wanted.”
Sign of the Month
Sign Specs: Prodigal Son Brewery & Pub
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Color: Brown and Burnt Orange on White
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Material: 20 gauge steel coated in porcelain enamel
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Dimensions: 15” diameter finished with
4 standard brass eyelets
I got the chance to ask The Prodigal Son’s own, Jes Leyendecker, a few questions about the signs.
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Q: Why did you go with porcelain signs over the alternatives?
Jes: We met your representative at the Craft Brewers Conference in Nashville, TN this year. He explained your process and that you are using the same equipment you have had since the 30's! We really liked the quality of your signs as compared to the tin signs that are very common in our industry. The look and feel of the signs are far superior and we are happy to use them to represent our brand!
Q: What do you plan on using them for?
Jes: We plan to sell them at our Pub and also distribute them to other bars that carry our beer. We already sold several on the day we got them!!
Q: What do you think about the signs?
Jes: We love the signs! They are exactly what we were looking for! The style of the sign is very classic and complements our logo perfectly!
Sign Specs: Dimensional Brewing Co.
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Color: Black screened on white
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Material: 20 gauge steel coated in porcelain enamel
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Dimensions: 18” diameter finished with 4 silver eyelets
I got the chance to ask Tom Rauen, one of the owners, a few questions about the signs.
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Q: Why did you go with porcelain signs over the alternatives?
Tom: Our brand is all about quality, and that starts with the beer and goes all the way through to the merchandise. We wanted something that would be long lasting and make an impact when people get one of these to display in their bar or man cave.
Q: What do you plan on using them for?
Tom: We plan on selling them in our taproom and also using them for promotional purposes with off-premise vendors who serve our beer.
Q: What do you think about the signs?
Tom: The signs turned out great, the size and quality is exactly what we were looking for.
Sign Specs: Earth Rider Brewery
Color: Black on white
Material: 20 gauge steel coated in porcelain enamel
Dimensions: 6.75 x 7” finished with 4 standard brass eyelets
Use: P.O.S. & Retail
We got the chance to ask Brad a few questions about his signs. We were stoked on his responses...
Q: Why did you go with porcelain signs over the alternatives?
Brad: "Porcelain signs have heft and visual pop that gives them a real sense of quality and a perception of cost that exceeds the actual price point. As a new brewery, we wanted signs that would clearly imprint the logo into people's minds. For the money, porcelain signs do that as good as anything I've seen."
Q: What do you plan on using for?
Brad: "Initially, most of our porcelain signs will go to our accounts for POS (point of sale) marketing. We will eventually sell them at our brewery for just under $20 a piece."
Q: What do you think about the signs?
Brad: “The signs we purchased from The Porcelain Standard are things of beauty! We're stoked to get them out in the world.”
77 year old original
Grain Belt Sign
Sign Specs: Grain Belt Beer
Color: Red, Yellow, Dark Gray, Medium Gray, Light Gray, Black, and Green
Material: 20 gauge steel coated in porcelain enamel
Dimensions: 20.25” x 16.5”
This month’s porcelain enameled “Sign of the Month” was created for August Schell’s brand “Grain Belt Beer”. Our sign is a miniature replica of the 50 foot by 40 foot porcelain and neon sign that was created in 1941 and overlooks the Mississippi River in downtown Minneapolis, Minnesota. With plans to relight the 77 year old Grain Belt Sign on December 30th of this year, our 20.25” x 16.5” replica signs were offered in a “Buy a Bulb” campaign package to raise money to help the original sign’s re-lighting, which sold out in an astounding four days. It was an honor to be able to be a part of this project as this historic landmark has a special place in the hearts of the people of Minnesota. I will be traveling to Minnesota to partake in the festivities, drink Grain Belt Beer, and witness the sign relighting! Read More about the sign’s relighting her in the Star Tribune.
New Grain Belt Sign
I got the chance to ask Jodi Marti, the special projects coordinator for August Schell Brewing Company, a few questions about the signs.
Q: Why did you go with porcelain signs over the alternatives?
Jodi: We wanted to have this reproduction sign made the same way – with the same materials - as the original large Grain Belt outdoor advertising sign had been made many years ago.
Q: What do you plan on using them for?
Jodi: We used the signs in a promotion. We sold packages, which included the sign, in a “Buy A Bulb” campaign to raise funds to offset the costs of relighting the iconic Grain Belt sign. There was only a limited quantity available.
Q: What do you think about the signs?
Jodi: These signs are just absolutely beautiful! They are exactly what we wanted, and Kyle and crew worked with us to get it right. Can’t say enough good things about the service, quality and beautiful result! Terrific product, and terrific company to work with.
